The Vocabulary of Customer Service

Serve is not the same as service, though they are both regular verbs (serve/served/served, service/serviced/serviced).

Serve is the verb of waiters, clerks, and attendants, and it means “to help a customer.”

  • The attendant served his customers quickly and efficiently.

Service is the verb of technicians, and it means “to repair or maintain a machine.”

  • The mechanic serviced the car before the trip.

If you use the verb “service” in place of “serve,” it is incorrect.

  • The waiter serviced his guests <- never, unless the guests are robots.

Service is a noun relating to the ability of waiters, clerks, and attendants to do their jobs.

  • The service is great here. I never have to ask them to pour more coffee!

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