It is becoming more and more popular for people to put a “Profile” section on the their resumé in place of an “Objective” section. Here is a place to write a brief summary of yourself, your experience, and your personality.
Do: describe yourself, mentioning how you match what the company is looking for. Use the third person (“A talented writer, with experience meeting publishing deadlines, is…”)
Don’t: just rewrite your cover letter.
If you choose to use a profile section, you’ll have to rewrite it for every company you apply at. Every company will be different, so treat the profile section like a cover letter. Make sure they both match the company’s requirements!
Take a look at my CBEH or Resumé Sample Pack for more information.